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The narrative borrows heavily from the 2000s cult classic film Superbad , following the duo as they navigate a suburban mall.

The video features 24kGoldn and Lil Tecca causing chaos in a suburban mall while dressed exclusively in .

The single reached #71 on the Canada Hot 100 and #18 on the New Zealand Hot Singles chart.

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Released on , the official music video for "Prada" by 24kGoldn and Lil Tecca is a high-energy, fashion-forward visual that marks a major collaboration between two of Gen Z’s most prominent hitmakers. Creative Vision & Production

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