Use subheadings (H2, H3) to break the topic into logical sections.
Most readers scan rather than read every word. According to Brafton and ShoutMeLoud , you should: How to Correctly Format a Blog Post - Bridget Willard 40050mp4
A successful post typically follows a standard "skeleton" to guide the reader through the information: Use subheadings (H2, H3) to break the topic
Summarize key points and end with a clear Call to Action (CTA) , like inviting comments or newsletter sign-ups. 2. Formatting for Scannability Use subheadings (H2
Hook the reader immediately by summarizing the benefit they’ll receive.
This should be a clear "hook" that includes your main keyword.