8 Seconds Now

In the digital world, "8 seconds" refers to the widely cited (though sometimes debated) average human attention span.

Released in 1994, the movie 8 Seconds stars Luke Perry as Frost and chronicles his rise to the 1987 PRCA World Championship, his marriage, and his famous rivalry with the unrideable bull, Red Rock. 8 Seconds

A 2015 Microsoft study famously claimed that human attention spans dropped from 12 seconds in 2000 to 8 seconds —shorter than that of a goldfish. In the digital world, "8 seconds" refers to