Agent Provocateur.mp4 <Must Watch>

: Charli XCX performs her holiday-themed track "Saddle Up, Santa!" throughout the clip.

Charli XCX was chosen for the campaign to represent "power, grace, and commanding the spotlight". She described the shoot as "iconic," noting that the "naughty and nice" theme with a cowgirl twist perfectly captured the festive season. Agent Provocateur.mp4

: The video blends "kitsch-meets-glam" aesthetics, featuring glittery cowboy hats, rhinestone-encrusted whips, lassos, and fringed chaps. : Charli XCX performs her holiday-themed track "Saddle

The 2019 Christmas campaign, titled "Rhinestone Rodeo," was a high-energy homage to country-western aesthetics and the Deep South. Under the creative direction of , the video features Charli XCX as a "Rodeo Queen," performing on a mechanical bull while wearing luxury lingerie accented with Western accessories. Key Video Highlights featuring glittery cowboy hats