Airship Acquires Sms Commerce Company Replybuy (720p 2024)

The specific terms and purchase price were not publicly disclosed.

Shifted from one-way "blasts" to personalized, one-to-one customer conversations.

Automated syncing of conversational histories with major CRM platforms. Airship acquires SMS commerce company ReplyBuy

Customers can browse and purchase items via a single text response.

This move followed a string of strategic acquisitions by Airship to solidify its "mobile-first" platform, including (UX testing) in 2019 and European rival Accengage earlier that same year. The specific terms and purchase price were not

In September 2020, customer engagement platform Airship (formerly Urban Airship) acquired the SMS commerce pioneer to integrate transactional capabilities directly into its messaging services. Strategic Overview

Integrating ReplyBuy allowed Airship to offer several "turnkey" mobile commerce solutions: Customers can browse and purchase items via a

While ReplyBuy was historically dominant in the sports and entertainment ticketing sectors, Airship aimed to apply its "friction-free" transaction technology across broader industries like retail and service-based organizations. Capabilities Added to Airship