Alessandra Amoroso - Amore Puro (video Ufficiale) -

The song and its accompanying video marked a significant shift in Amoroso's career, featuring a new production team led by Italian pop star and Michele Canova . Director: Gaetano Morbioli . Writer/Composer: Tiziano Ferro.

The video opens at the Hotel Rosslyn in Los Angeles, where Amoroso is seen in elegant evening wear (alternating between red and black gowns). Narrative and Visual Themes Alessandra Amoroso - Amore puro (Video Ufficiale)

The song explores the enduring nature of true love, portraying it as a precious gift and a "secret" that defines one's reason for living. Performance and Reception The song and its accompanying video marked a

"Amore puro" was a commercial success, helping the parent album debut at on the Italian Albums Chart. The video opens at the Hotel Rosslyn in

Critics noted that Ferro's influence brought a more mature, soul-inflected pop sound to Amoroso's repertoire.

By March 2017, the official video had surpassed 30 million views on the Alessandra Amoroso YouTube channel , making it one of her most-watched videos at the time.