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A significant divide is emerging between traditional media formats and the preferences of younger audiences (Gen Z and Millennials).

Three major forces are currently reshaping how content is produced and consumed: 2025 Digital Media Trends | Deloitte Insights

This report examines the current state of entertainment and popular media as of early 2026, focusing on market growth, shifts in consumer behavior among younger generations, and the transformative role of Artificial Intelligence. ALSAngels.22.11.24.JC.Wilds.Masturbation.XXX.10...

Nearly 47% of Gen Z and 33% of Millennials now cite social media videos and livestreams as their favorite form of video content.

Younger consumers spend roughly 50 minutes more per day on social platforms and user-generated content (UGC) compared to the average person, while spending 44 minutes less on traditional TV and movies. A significant divide is emerging between traditional media

The global market is projected to reach $2,786.1 billion by the end of 2025. Revenue Drivers:

The global entertainment and media (E&M) market continues to show strong resilience and growth following the post-pandemic recovery. Younger consumers spend roughly 50 minutes more per

In 2025, advertising was the dominant revenue model with a 47% share, though subscription models are currently the fastest-growing segment.