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The industry is composed of diverse segments, each evolving at a different pace of digital maturity: The "digital reality" requires companies to innovate their
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: Transitioning from traditional cinema and analog TV to digital terrestrial migration and Subscription Video on Demand (SVOD).
: Generative AI scripts, writes lyrics, and develops intelligent non-player characters (NPCs) for games.
: Rapid growth in streaming services and AI-powered personalized playlists.