: On platforms like YouTube , these remixes bridge the gap between niche street culture and mainstream club music, often stripping the original words of their literal meaning and turning them into rhythmic "hooks." 3. Cultural Impact and Dialectical Identity
: The paper discusses how the specific phonetic quality of Ankara slang becomes a tool for "othering" or "celebrating" local identities. : On platforms like YouTube , these remixes
Abstract
This paper explores the digital metamorphosis of Ayhan Koç, a figure from the Ankara-based street culture, into a cornerstone of Turkish internet memes through the "Bu Gay Mi Remix Gardassss Uzun Versiyon." By analyzing the intersection of "Angara" (Ankara) dialectical identity and the "Benekli Ayhan" persona, this study examines how fragmented, aggressive linguistic snippets—such as the phrase "Gardaşşş" and the questioning of identity—are recontextualized into rhythmic electronic dance music (remixes). We argue that these remixes function as a form of "digital neighborhood" (mahalle) preservation, where local slang is globalized through TikTok and YouTube, often blurring the lines between irony, satire, and the reinforcement of hyper-masculine stereotypes. 1. The Anatomy of a Meme: Who is Ayhan Koç? We argue that these remixes function as a
The "Benekli Ayhan Remix" is more than a joke; it is a case study in how Turkish digital culture processes raw, authentic (and sometimes controversial) street personalities into digestible, rhythmic media. It reflects a shift where the "unpolished" becomes the "viral," and local vernacular becomes a shared national digital language. The "Benekli Ayhan Remix" is more than a