Best Buy Holiday Commercial 2017 [VERIFIED]

Strong; successfully captured the "pure holiday thriller" feeling of a great gift.

The campaign was praised for its focus on rather than just technical specifications. By highlighting the expert advice available from Blue Shirts and Geek Squad Agents , the ads also reinforced Best Buy's brand identity as a helpful guide in a potentially stressful shopping season. Reviewer Takeaway Emotional Impact best buy holiday commercial 2017

Effective use of fast-paced editing and nostalgic music to keep the audience engaged. Best Buy's CMO Provides Sneak Peek at New Holiday Ads best buy holiday commercial 2017

: The core idea was that the most special gift—the one the recipient will "totally freak out about"—should be saved for the very end of the holiday celebration. best buy holiday commercial 2017