Online Chat — Best Buy Mobile

This paper explores the evolution and impact of online chat services at Best Buy Mobile, specifically focusing on the integration of generative AI and omnichannel strategies to enhance the customer journey.

: Research indicates that customers using chat in the electronics sector are 3.2x more likely to purchase extended warranties (like Geek Squad Protection) compared to non-chat users. best buy mobile online chat

: Launched in 2024 in partnership with Google Cloud and Accenture , these assistants handle self-service tasks like order tracking, subscription management, and troubleshooting. This paper explores the evolution and impact of