Logo — Best Buy New

Best Buy reimagines its role in bringing tech to life for customers

While the logo was not changed again in 2024, Best Buy updated the surrounding brand elements to better suit the "Age of AI". best buy new logo

: The "Best Buy" wordmark was pulled out of the large yellow tag. The tag itself was shrunken and moved to the lower right corner, functioning more as a graphic punctuation mark than a background container. Best Buy reimagines its role in bringing tech

The current logo represents a shift from the iconic giant yellow price tag that dominated the brand's identity since 1989. best buy new logo