The week after the Super Bowl is prime time for open-box deals due to impulsive purchases being returned.
Since OLEDs rarely sell for less than half price, any discount near 50% off is a signal to buy immediately. best time to buy oled tv
This is the undisputed best time for the deepest discounts on current-model-year OLEDs. Savings typically range from 25% to 57% off MSRP. The week after the Super Bowl is prime
When's the Best Time to Buy a TV? Our Expert Advice for 2026 Savings typically range from 25% to 57% off MSRP
As new 2026 models like the LG C6 and Samsung S95H hit shelves, retailers slash prices on 2025 models (like the LG C5) to clear warehouse space.
New flagships arrive at their highest "launch" prices. If you must have the latest tech, expect to pay full MSRP during this window.
Be wary of "derivative" models during Black Friday; some manufacturers create cheaper versions with fewer features specifically for holiday doorbusters.