Big E3 -

: Major franchises like Halo , Grand Theft Auto , and The Legend of Zelda used E3 as their primary launching pad [10, 22].

For decades, the was the "Super Bowl of gaming" [26]. It was the one week every year when the entire industry descended upon Los Angeles to define the future of interactive entertainment. рџЋ® A Legacy of "Big Three" Showdowns big e3

While E3 is gone, the "June showcase season" remains a cornerstone of the industry: : Major franchises like Halo , Grand Theft

: Cancellations in 2020 and 2022 broke the event's momentum, allowing competitors like Summer Game Fest to fill the void [32, 36]. 🌟 What’s Next for Gaming? 🎮 A Legacy of "Big Three" Showdowns While

: EA was the first major player to leave in 2016 to host its own fan-focused event, EA Play [28].

Compare the with the old E3 format. Explain the new iicon event and what to expect from it.