Blue 71 (blue Press 1997-03) May 2026

Founded by Mike Dillon, The Blue Press began as a simple catalog for Dillon Precision’s reloading equipment but evolved into a culture-defining publication for the shooting community. The "Blue 71" designation likely indicates , published in March 1997 (1997-03). Content and Context of the March 1997 Issue

During the late 1990s, The Blue Press was known for blending technical reloading data with lifestyle articles, political commentary on the Second Amendment, and its iconic cover photography. Blue 71 (Blue Press 1997-03)

A hallmark of the era was the "Blue Press Girl" covers, which often featured models with Dillon equipment—a marketing strategy that became a recognizable (and sometimes debated) staple of the brand's identity. Founded by Mike Dillon, The Blue Press began