Buy A Kia Sorento Get A Kia Rio Free -

The "Buy One, Get One" (BOGO) offer typically required customers to pay the for a high-end model, such as the Kia Sorento or the Kia Sedona minivan. In exchange, the dealership would provide a base-model Kia Rio —the brand's most affordable car—at no additional cost.

: Dealerships often used this to move "leftover" models from the previous year that were costing them money in "floor plan" interest and insurance while sitting on the lot. buy a kia sorento get a kia rio free

The "Buy a Kia Sorento, Get a Kia Rio Free" promotion was a legendary marketing tactic primarily used by independent Kia dealerships in the early 2000s. While it sounded like an impossible bargain, it was a strategic move to clear aging inventory and capitalize on high-margin vehicles. The Mechanics of the Deal The "Buy One, Get One" (BOGO) offer typically

: This dealership famously ran commercials in the late 2000s offering a "buy one, get one free" deal where purchasing a 2008 model could net you a 2007 model for free. The "Buy a Kia Sorento, Get a Kia

: Known for aggressive marketing, this large dealership is frequently cited by locals for similar outrageous incentives, including "Buy an F-150, get a Rio for $1". Why Dealers Did It

: To qualify, buyers often had to forgo all other factory rebates, low-interest financing, or negotiable discounts on the primary vehicle. Reviewers at Jalopnik noted that these forfeited incentives were often nearly equal to the value of the free Rio .

: In the early 2000s, Kia was still establishing itself in North America; high-volume deals helped put more of their cars on the road quickly.