While price is a primary driver, Amazon also evaluates seller performance to decide who "wins" the Buy Box:
: You cannot win the Buy Box if your item is out of stock; maintaining inventory is essential for consistent sales.
: This is the total price the customer pays, including the product cost and shipping charges. Amazon’s algorithm prioritizes the lowest "landed" price rather than just the lowest base price. buy box price on amazon
: Metrics such as Order Defect Rate (ODR), valid tracking rate, and customer response times must remain within Amazon's strict thresholds.
