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: Clicks divided by impressions. High CTR usually lowers your CPC over time.

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: Average CPC can range from $0.50 to $1.00, but can be lower with niche targeting. A good Return on Ad Spend (ROAS) on Meta is typically between 2.5 and 4.0. : Clicks divided by impressions

: The percentage of clicks that complete a desired action (e.g., clicking a higher-paying ad or buying a product). buy cheap clicks