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: A McKinsey report highlighting a significant shift toward value-driven shopping, where 32% of consumers are increasing online shopping specifically to find better deals. Economic Insights into "Cheap" Fabric : A research paper from ScienceDirect investigating how

While there isn't a single paper titled "Buy Fabric Online Cheap," several academic studies and expert reports explore the mechanics, consumer psychology, and economics of this specific market. Key Research & Papers

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: Published on ResearchGate , this paper notes that nearly 80% of online shoppers in certain markets cite discounts as their primary purchase trigger, explaining the massive demand for "cheap" online sourcing.