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Ultimately, to buy a Hallmark card is to seek a bridge between two people. While some may prefer to "de-form the language" to create something entirely original, others find profound meaning in the "emotional realism" found in these highly stylized, mass-produced artifacts. Whether it is a "painless" way to keep a boss happy or a genuine attempt to find a voice when our own "stammer" fails us, the Hallmark card remains a cornerstone of modern interpersonal communication.

The Modern Scribe: An Essay on the Choice to Buy Hallmark Cards buy hallmark cards

How would you like to —should we focus more on the economic impact of the greeting card industry or the psychological reasons why we rely on pre-written sentiments? Christmas Calories and Hallmark Movies | Dordt University Ultimately, to buy a Hallmark card is to

Critics, such as those within the "Language group" of poet-critics, argue that buying these cards is a form of "programmed" behavior encouraged by capitalism. They suggest that our very way of seeing the world—and our emotional milestones—has been pre-determined by these commercial entities. The Modern Scribe: An Essay on the Choice