Buy One — Get One Free Mattress

: A mattress may have an "original" price of $3,000 but a wholesale cost of only $500–$700, allowing the store to offer a "free" second unit while still making a profit.

Several retailers and brands are currently using BOGO or heavy bundling strategies: Buy One, Get One FREE! - Sleep Outfitters buy one get one free mattress

: Most BOGO deals apply to a second mattress of equal or lesser value . For example, buying a $799 queen mattress might get you a second queen or a smaller twin for "free". : A mattress may have an "original" price