Buying Leads On Zillow • Direct & Recommended

You are often competing with multiple agents for the same zip code.

Agents pay a monthly budget for a "share of voice" in specific zip codes. The cost varies significantly based on local competition and average home prices. buying leads on zillow

Zillow uses specific metrics to determine which agents receive the highest-quality "connections": You are often competing with multiple agents for

Costs can be prohibitive in high-value markets, potentially leading to a "financial pit" if conversion is low. Zillow uses specific metrics to determine which agents

Buying leads on Zillow primarily occurs through the program, where real estate agents pay to appear on property listings in specific zip codes . When a user clicks "Request a Tour" or "Contact Agent" on a listing, that lead is routed to a Premier Agent rather than necessarily the listing agent. Core Lead Acquisition Models