You must file the assignment with the USPTO Assignment Recordation Branch to make the ownership change official. The fee is approximately $40 for the first mark. Comparison of Naming Rights Costs Estimated Cost Federal Filing (Standard) $350 per class USPTO Assignment Filing Fee ZenBusiness Attorney Fees $1,000 – $3,000+ Bitlaw LegalZoom Service ~$649 + fees LegalZoom
Are you looking to buy a name for a you're starting, or are you trying to acquire a specific brand name from someone else? Trademark process - USPTO buying rights to a name
If the name is not yet owned, you can acquire federal rights by registering it with the United States Patent and Trademark Office (USPTO) . You must file the assignment with the USPTO