: Earls advocates for looking "far away" (at other industries or categories) to find solutions for local problems, showing how cross-pollinating ideas leads to breakthroughs.
: Identifies the nature of the decision-making process in each quadrant.
: Earls provides three specific maps to help identify which marketing approach will be most effective based on consumer behavior:
: Plots whether a choice is informed/uninformed and independent/social.
The book is available in multiple formats for those looking to implement these strategies: How to Do Smarter Marketing by Using Other People's Ideas
: The core of the book is a "pattern book" containing 52 actionable marketing strategies that readers can "copy, borrow, or steal" to solve business problems faster.
: Earls advocates for looking "far away" (at other industries or categories) to find solutions for local problems, showing how cross-pollinating ideas leads to breakthroughs.
: Identifies the nature of the decision-making process in each quadrant.
: Earls provides three specific maps to help identify which marketing approach will be most effective based on consumer behavior: Copy, Copy, Copy: How to Do Smarter Marketing b...
: Plots whether a choice is informed/uninformed and independent/social.
The book is available in multiple formats for those looking to implement these strategies: How to Do Smarter Marketing by Using Other People's Ideas : Earls advocates for looking "far away" (at
: The core of the book is a "pattern book" containing 52 actionable marketing strategies that readers can "copy, borrow, or steal" to solve business problems faster.