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The clock was more than a timepiece; it was a 3D sculptural installation representing the "Sands of Time":
: Its elegant curves were inspired by the unbroken loop of the FIFA World Cup Qatar 2022™ emblem , symbolizing the interconnected nature of the event. Dimensions : The structure stood 5.75 meters high .
: Fans could share their "World Cup dreams" on social media using #WorldCup or #Qatar2022, and their posts were displayed on the clock's digital hourglass. The clock was more than a timepiece; it
: The event celebrated the first World Cup to be held in the Middle East and Arab world. Visiting the Landmark
: The clock was activated by legendary French World Cup winner and Hublot Ambassador Marcel Desailly , alongside coach Sami Trabelsi and local ambassador Adel Khamis. : The event celebrated the first World Cup
The ceremony, titled "Join the Beat," was attended by 150 guests and streamed worldwide via FIFA's YouTube channel:
The for the FIFA World Cup Qatar 2022, powered by the luxury Swiss watchmaker Hublot , was a landmark installation unveiled on Sunday, November 21, 2021 . It was situated at Doha’s picturesque Corniche Fishing Spot , marking exactly 365 days until the tournament's kickoff at Al Bayt Stadium. Key Design & Symbolic Features It was situated at Doha’s picturesque Corniche Fishing
While the 2022 tournament has concluded, the clock site on the Doha Corniche became a major tourist attraction, often featuring the flags of qualified teams and offering a popular photo opportunity against the city skyline.