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The Evolution of a Classic: Why CoverGirl Still Owns the Drugstore Aisle

CoverGirl has a long history of being first. In 1992, it became the first major cosmetics brand to sign a Black model, , to an exclusive contract. This tradition of inclusivity continued with a massive roster of diverse spokespeople over the decades, including: A Brand Transformed: COVERGIRL - Fast Horse Cover Girl

Since its national debut in 1961, CoverGirl has transformed from a modest "medicated makeup" line into a global beauty powerhouse. Founded by the Noxzema Chemical Company, the brand changed the industry by making high-quality cosmetics accessible in drugstores rather than just high-end department stores. Whether you grew up with the iconic "Easy, Breezy, Beautiful" slogan or the modern "I Am What I Make Up" mission, CoverGirl has consistently defined what it means to be a "cover girl" for every generation. A History of Breaking Barriers The Evolution of a Classic: Why CoverGirl Still