A quantitative study on engagement with short videos on social media
The 2021 trend was dominated by aesthetically pleasing visual cards and short videos. Key design elements included: A quantitative study on engagement with short videos
: Highly popular designs featured red roses, pink and white flowers, and watercolor greenery. pink and white flowers
Content creators optimized their output for mobile-first consumption: " using emotional music
: These videos leveraged "narrative compression," using emotional music, prayers (Bereket DuasД±), and vibrant animations to stop the scroll within the first 3 seconds.
: Content was specifically formatted as vertical "WhatsApp Cards" or 15–30 second clips that fit the status duration limits.
