Popular Tamil media, including Kollywood cinema and television serials, often utilizes the following character archetypes for older women:

: Tamil television serials frequently portray traditional or family-oriented older women in stereotypical negative roles, often as the manipulative mother-in-law or aunt who creates conflict within the household.

: Characters who challenge patriarchal expectations or traditional norms are often depicted as antagonistic or "morally suspect" compared to more submissive characters. Popular Media Examples Hilarious Moments with Your Fun Aunt After School