Brand Identity & Visual Standards

Guidelines for creating UofL-branded marketing materials and websites

Duszko_ma -

"Duszko ma" (often translated as "My little soul") is most famously recognized as the opening line of the Lullaby from , specifically the song "Lullaby of Woe" from the Blood and Wine expansion.

"Wilki śpią mocno że aż strach, I tylko ty nie śpisz , * Boisz się nocnic, złych wietrzyc i zjaw..." My new portrait of the Wolfman - Facebook duszko_ma

Beyond the game, the phrase and the melody have become staples of the "Witcher aesthetic," frequently used in fan art, cosplay, and dark-fantasy-themed social media content. Popular Lyrics (Polish snippet): "Duszko ma" (often translated as "My little soul")

Below is a write-up exploring its meaning and cultural resonance: I tylko ty nie śpisz

The sweetness of the term "duszko" (little soul) is contrasted with the predatory nature of the subject matter, creating a sense of "folk horror".

Communications & Marketing

University of Louisville

2323 S. Brook St.

Louisville, KY 40208