Emeli Sandг© - My Kind Of Love (official — Music Video)

The concept was deeply influenced by Sandé’s personal history and observations:

: Sandé visits her friend (Lewis), who is suffering from a severe illness, likely cancer, which has caused her to lose her hair.

: Sandé brings her friend a pink wig and helps her "escape" the hospital for a day. They travel to the seafront amusements in Hastings to share a day of joy and normalcy. Emeli SandГ© - My Kind of Love (Official Music Video)

: The video concludes with the two sitting on a hill overlooking the sea, followed by a final shot of Sandé alone in a hospital corridor, suggesting she has returned her friend to care. Inspiration and Meaning

: The modern-day scenes at the park and seaside are intercut with footage of the two as young children, highlighting their lifelong bond. The concept was deeply influenced by Sandé’s personal

The video follows an emotional journey between two characters, often interpreted as sisters or close childhood friends.

: Sandé has stated that while the song can be interpreted romantically, its core is about a love that is steadfast and reliable even when things are "not perfect". Alternate Remix Video : The video concludes with the two sitting

: Before her music career took off, Sandé studied medicine at the University of Glasgow . She was inspired by the profound, stripped-back honesty she witnessed between patients and their loved ones in hospital settings.