: Track ROAS, Cost Per Acquisition (CPA), and Click-Through Rate (CTR).

: Reach people similar to your current customers.

A media buyer’s job truly begins after the campaign launches. Monitoring performance ensures you aren't wasting budget on underperforming ads.

: Experiment with Carousels, Reels, and Single Images. 📈 Step 3: Relentless Optimization

: Highlight one core benefit and a clear Call-to-Action (CTA) like "Shop Now".

In today’s digital landscape, "boosting" a post isn't enough. True media buying on Facebook (Meta) is a technical and creative discipline focused on efficiency and scale. 🎯 Step 1: Deep Audience Research