An interesting feature of the "Life Is Good" music video is that , including garbage collectors, mechanics, chefs, IT assistants, and fast-food workers .
Directed by Director X , the video's concept was actually created by Drake himself. Other notable elements include:
As of April 2025, the video has amassed over on YouTube .
: In one scene, the actual director (Director X) appears on screen while Future and Drake act as the cinematographer and assistant director.
: The video reflects the song's unique format, which is essentially two separate solo tracks joined together, shifting from Drake's 163 BPM section to Future's 142 BPM part.
: The duo is shown working at a "Peach Store" (a parody of the Apple Store) and following a car repair manual titled "How 2 Fix a Car Reel Reel Good" .
: The video features appearances from fellow hip-hop stars such as 21 Savage , Lil Yachty , Mike WiLL Made-It , and Big Bank Black .
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