Google Shopping Buy Button ✓

: While "Buy on Google" simplified mobile shopping, it caused retailers to lose control over the user journey and direct customer data. 3. 2026 Technical Requirements

: All merchants using automated feeds must complete migration from the Content API to the new Merchant API by August 18, 2026 , to avoid service disruptions.

The original "Buy on Google" program, which allowed users to purchase products directly on Google-hosted pages, was officially . It has been replaced by a more merchant-centric model that uses direct checkout links , sending shoppers from a Google ad or listing straight to a retailer's checkout page, bypassing the product landing page to reduce friction. 1. Current State (2026): Direct Checkout Links google shopping buy button

: Instead of a "Buy" button that opens a Google checkout, current ads often feature buttons that navigate users directly to the merchant's final checkout screen.

Introduced originally as "Purchases on Google," this feature was intended to compete with Amazon by offering a one-click-style experience. : While "Buy on Google" simplified mobile shopping,

To utilize modern "buy" features (like direct checkout and loyalty labels), merchants must adhere to updated Google Merchant Center specifications:

: Google is piloting "Direct Offers" where AI determines when to display specific discounts, bundles, or free shipping directly within the shopping interface for brands like e.l.f. Cosmetics and Petco. 2. Historical Context: The "Buy on Google" Program The original "Buy on Google" program, which allowed

As of 2026, Google has shifted its strategy toward "agentic commerce," focusing on AI-driven tools that drive traffic directly to merchant sites.