Buying Power | Group

Small players get access to "enterprise-grade" deals and perks [11, 29].

In industries like home improvement or auto services, group buying is a "big perk" for franchisees. The parent company (franchisor) makes bulk deals with suppliers for materials, which ensures lower pricing and better quality control across the entire network [12, 19]. group buying power

Sites like Pinduoduo or Groupon popularized the "deal of the day" model [9]. A discount only "kicks in" once a minimum number of buyers sign up, effectively using the group's size as leverage against the retailer [9]. Small players get access to "enterprise-grade" deals and