How To Buy A Soulcycle Franchise Online

While many fitness enthusiasts and entrepreneurs hope to open a SoulCycle, . As of 2026, the company continues to operate under a corporate-owned model , meaning all studio locations are owned and managed directly by SoulCycle Inc. and its parent company, Equinox Group .

Below is a write-up explaining the current status of SoulCycle’s business model and alternative paths for those interested in the brand. 1. Understanding the Corporate-Owned Model how to buy a soulcycle franchise

Currently, there is no public application or "Buy a Franchise" page for SoulCycle. If you are a real estate developer or a high-net-worth investor, your best path is through corporate partnerships rather than individual ownership: While many fitness enthusiasts and entrepreneurs hope to

: Instructors are exclusive SoulCycle employees who undergo an intensive eight-week training program at "Soul University". They cannot teach at other studios, a restriction that would be harder to maintain in a franchised system. 2. Is Opening a SoulCycle Ever Possible? Below is a write-up explaining the current status

: If you own a premium retail space, you can pitch it to their corporate real estate team at their New York Headquarters .

: By owning every studio, SoulCycle ensures that the "sanctuary" experience—including candlelit rooms and legendary instructors—remains identical across all 60+ locations.