Target users based on demographics (age, gender, location), interests, and behaviors. You can also create "Lookalike Audiences" to find people similar to your existing customers.

Before launching ads, you must establish your business presence:

Decide where your ads appear. "Advantage+ placements" allow Facebook's AI to choose between the Facebook Feed, Instagram Stories, Messenger, and the Audience Network.

To buy advertising on Facebook (Meta), you primarily use the Meta Ads Manager . The process involves setting up a professional infrastructure and following a structured campaign creation workflow as outlined by Meta Business Help . 1. Essential Setup

Once submitted, ads undergo a review process to ensure they meet Meta's Advertising Standards before going live.

Choose between a Daily Budget (average spend per day) or a Lifetime Budget (total spend for the campaign duration).

A professional Page representing your business or brand.