: Delivering superior service leads to higher retention and more sales to existing customers, which is often more cost-effective than pure pre-sale marketing.
: It details how to fill the top of the sales funnel through targeted "awareness activities" and lead education. How to gain customers and increase profits with...
: Increasing profits often involves optimizing costs for low-value customers while introducing loyalty programs for high-value segments. : Delivering superior service leads to higher retention
: A significant portion is dedicated to ensuring existing customers remain loyal and increase their purchase volume over time. Expert & Community Perspectives : A significant portion is dedicated to ensuring
This book is a practical, 215-page guide designed for B2B company leaders and non-marketers who need to drive growth without a massive budget. It focuses heavily on "pragmatism over theory," offering actionable steps to build a marketing engine from scratch.
: Actively asking satisfied customers for referrals is one of the most effective ways to gain new business.