Hyundai Buy One — Get One

Using a lower-tier model as a free gift to secure the sale of a high-margin electric or luxury vehicle. Consumer Psychology and Brand Value

Instead of BOGO deals, Hyundai utilizes more sustainable programs to maintain sales during economic headwinds : hyundai buy one get one

Dealers like Gregory Hyundai offer guaranteed trade-in values to encourage repeat customers. Using a lower-tier model as a free gift

Illusion: A Theoretical Analysis of a Hyundai "BOGO" Campaign Introduction hyundai buy one get one

Sacrificing short-term profit margins to flood a specific region with Hyundai vehicles, increasing long-term service revenue and brand visibility.

Campaigns like Canada's "WAH" focus on human connection rather than just price-point messaging. Conclusion