Ikon - Вђ˜м™њм™њм™њ (why Why Why)вђ™ M/v May 2026

Producers emphasized vocal emotion during recording; Donghyuk notably recorded his part while nearly in tears to capture the "killing point" of the track . Visual Symbolism in the M/V

Bobby is seen discarding a promise ring, while Donghyuk submerges a phone in a jar of water, representing the deep, drowning nature of past memories . iKON - ‘왜왜왜 (Why Why Why)’ M/V

iKON Asks “Why Why Why” in Newest Music Video - The Kraze The lyrics trace a journey from being "lovers"

The dance includes "key moves" like Junhoe singing while lying down and hand gestures that mimic falling ash . and LIL G .

The lyrics trace a journey from being "lovers" to "strangers," with members repeatedly asking "why" as they grapple with regret .

The track was co-written and co-composed by alongside producers LP, CHOICE37, Sonny, and LIL G .