Itzy "л§€.н”ј.м•„. — In The Morning" M/v @itzy

Itzy "л§€.н”ј.м•„. — In The Morning" M/v @itzy

anchor the video with intense charisma; their "killing parts" feel genuinely menacing.

is ITZY at their most ambitious. It’s a bold gamble that swapped catchy pop hooks for atmospheric tension and grit. If you love K-pop videos with high production value, fierce styling, and top-tier dancing, this is a must-watch. ITZY "л§€.н”ј.м•„. In the morning" M/V @ITZY

As expected from ITZY, the dancing is the standout. The choreography is intricate and snappy, particularly the "hand-gun" motifs and the heavy, rhythmic footwork in the chorus. anchor the video with intense charisma; their "killing

shines with her fluid transitions, while Yuna and Lia lean into the theatrical, femme-fatale acting required for the concept. The Sound If you love K-pop videos with high production

ITZY’s (M/V) is a sharp, cinematic departure from their earlier "teen-crush" energy, trading neon bubbles for high-stakes noir. It’s a stylish, aggressive visual feast that proves the group can handle a darker, more mature concept without losing their signature performance edge. The Visuals & Aesthetic