Jbl — Buys Yurbuds

Harman International Industries , which owned brands including JBL, AKG, and Harman Kardon.

yurbuds LLC , a St. Louis-based startup founded in 2008 by triathletes Seth Burgett and Richard Daniels. jbl buys yurbuds

The specific purchase price was not publicly disclosed. The specific purchase price was not publicly disclosed

The acquisition of by Harman International (the parent company of JBL ) in June 2014 marked a pivotal shift in the sports audio market. By integrating yurbuds’ ergonomic expertise with JBL’s renowned sound quality, the merger created a dominant force in the athlete-focused wearable segment. Strategic Rationale and Acquisition Details Acquisition Date: June 17, 2014. Harman International Industries

The core value of the deal was the combination of two distinct technological strengths: Harman acquires sports headphones brand Yurbuds

Harman gained yurbuds' extensive intellectual property portfolio, including over 60 patents and 70 trademarks related to design and technology. Key Synergies: Ergonomics Meets Engineering