PTC Velocity is a Sales Enablement Platform, powered by SAVO Group. The goal of this project was to revamp the web UI and navigation that result in better user experience.
User Research • Prototyping • UI Design • UI Development
Though its purpose is to enable better sales process, PTC Velocity’s bad UI and poor content organization were not tailored to fit the needs of our daily users, the sales reps and partners reps.
We knew the website refresh needed to start from home. The old homepage did not serve much of its purpose. Randomly placed announcement banners and unclear buttons on top made the homepage to look confusing.
With the this project, we wanted to accomplish following goals:
To learn more about our users’ experience with the current site, we conducted user interviews and usability testing. Based on the feedbacks we collected, we were able to identify 3 major user behavior using this platform.
“When I go into Velocity, I care more about information design than pretty looking UI. As long as I can find contents as quickly as possible, the better.”
Many users struggled navigating through pages to find the right content. We needed to find the best way to make their discovery experience easy and seamless.
The design process consisted of card sorting, information architecture, task flows, and creating low-fi/high-fi wireframes.
The technique was the spark, but the experience was the fire.
But a synthesis isn’t just a collection of parts; it’s the moment they fuse into something new. Kriya Yoga: Synthesis of a Personal Experience
The smell of damp earth always brings me back to that Tuesday in October—the day the internal noise finally stopped. I had spent years treating Kriya Yoga like a laboratory experiment: breath counts, spinal visualizations, and rigid postures, all performed with the clinical detachment of someone trying to "fix" a broken machine. The technique was the spark, but the experience was the fire
The synthesis happened in the stillness that followed the breath. Usually, my mind is a frantic librarian, constantly filing away anxieties or pulling out old regrets. In that gap of "breathless" silence, the librarian simply sat down and went to sleep. I had spent years treating Kriya Yoga like
I remember sitting on my worn meditation cushion, the city traffic humming a dull gray rhythm outside my window. I began the Pranayama , drawing the breath up the spine. For the first thousand times I’d done this, it felt like pulling a heavy rope through sand. But that afternoon, the friction vanished.
There is never a perfect design! We had a lot of positive feedbacks from our users with the redesign. Users were satisfied with cleaner UI and improved navigational experience.
However, even the new design could not satisfy our users 100%. As they continued using the tool, they faced with new sets of problems. I learned how important it is to never get fully satisfied with the design decisions and the continue the effort of iteration, which should not be an option but a habitual routine.
