Marketing Plans: How to Prepare Them, How to Us ... - eBay UK
: The latest edition includes a recurring "Does it Work" feature that demonstrates real-life successes using the book's specific processes. Marketing Plans: How to Prepare Them, How to Us...
: Every point is illustrated with real-world examples and made actionable through templates and exercises designed to translate theory into practice. Marketing Plans: How to Prepare Them, How to Us
Used copies of various editions are frequently available starting around at retailers like World of Books or $6.51 at Better World Books . New digital versions can be found at VitalSource or Barnes & Noble . Used copies of various editions are frequently available
Focus on digital techniques, consumer behavior, and "Does it Work" examples. (2011)
New chapters on integrated communications, CRM, and marketing accountability. (2007) Inclusion of e-marketing and updated planning practices. Varies by seller