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While they remain the "most committed" TV watchers—66% watch 3+ hours daily—this viewing is shifting from live TV to streaming and digital news.

In 2026, the U.S. entertainment and media landscape for mature audiences (ages 50+) is defined by a paradox: while this demographic remains the most committed consumer of traditional media, they are rapidly adopting digital platforms and demanding more authentic representation. This "Peak 65" cohort—with 4.2 million Americans turning 65 in 2025 alone—now wields significant spending power, yet 60% believe technology and media are not designed with them in mind. Media Consumption & Digital Habits matures porno usa

Older adults are no longer passive consumers; they are tech-savvy and increasingly mobile-first. While they remain the "most committed" TV watchers—66%