While early reports suggested a shoot in Morocco, the video was primarily filmed over three days in the .
: The music video was directed by Hossam L Hossainy , with creative direction from Islam “ISMO” Mohamed.
The track's release was supported by a massive global marketing push.
The 2020 collaboration between Egyptian megastar Mohamed Ramadan and international Congolese-French rapper Gims stands as a landmark "Afro-Arab" crossover. Blending Arabic pop charisma with urban Afro-pop sounds, the track became an instant global anthem, amassing over 218 million views on YouTube as of early 2026. Behind the Scenes and Production