: This was the first World Cup to be televised , which shifted the way fans consumed the sport from radio and press to live visual screens, further elevating the importance of graphic symbols .
The visual identity of 1954 departed from the "busy" and highly detailed designs of the pre-war era, moving toward functional Swiss modernism . : This was the first World Cup to
: Also created by Leupin, the poster depicts a dramatic, high-contrast scene where a football is caught in the back of a goal net while a wide-eyed, shocked goalkeeper looks on . the poster depicts a dramatic