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Through data analysis, marketing helps businesses understand changing consumer demands and react to competition.

Marketing is defined as a social and managerial process where individuals and groups obtain what they need and want through the creation and exchange of products and values. Key characteristics include: Through data analysis

It organizes the flow of goods and services, creating utility in terms of time, place, and possession. creating utility in terms of time

Marketing is vital for the survival and growth of modern organizations because it: Through data analysis