Pinterest Buy It Button May 2026

To add a "Buy it" button to your Pins, you must have a and adhere to their commerce guidelines.

Set up Rich Pins to ensure product details (price, availability) are updated automatically from your website. The Difference: "Save" vs. "Buy" Recapturing the Joy of Shopping with Pinterest

The easiest method is to use a partner platform like Shopify, which allows you to integrate your catalog and enable the Pinterest sales channel. pinterest buy it button

Customers can select product variants (size, color) and click "Add to Bag" or "Go to Checkout" to complete the transaction.

Upload your product catalog to Pinterest to make items automatically discoverable and shoppable, which enables features like Virtual Try-On and Shop tags. To add a "Buy it" button to your

Users can search for specific items, such as a "jacket," and filter results using the blue "$" sign to find items within a certain price range.

When a Pin features a blue price, it indicates the item is purchasable directly within the application. "Buy" Recapturing the Joy of Shopping with Pinterest

Studies show 90% of purchases from these pins often come from new customers, making it an excellent tool for brand discovery. How to Get Started (For Merchants)