: Consumer preferences are shifting heavily toward OTT (Over-the-Top) platforms, which accounted for nearly 70% of the industry in 2023.
: There is a growing movement for Indigenous-led storytelling, where film and media are used as tools for empowerment and social change rather than just representation. : Consumer preferences are shifting heavily toward OTT
The foundation of any project is the narrative. Modern creators increasingly focus on that does more than just entertain. Modern creators increasingly focus on that does more
: Companies use vast data trails from social media and search habits to deliver content that meets consumers where they are. Building a story in the space is no
Once a story is born, it must find its audience through a complex web of "convergence"—the blurring lines between tech, telecom, and traditional media.
Building a story in the space is no longer just about writing a script; it’s a strategic process of connecting with audiences across multiple platforms while navigating a rapidly shifting digital landscape.