Choosing between deductive reasoning (testing an existing theory) or inductive reasoning (building a theory from observations).
The master plan for the study, which can be qualitative , quantitative , or mixed methods . Research Methods and Techniques Research Methodology Methods and Techniques
The philosophical worldview—such as positivism (objective, measurable) or interpretivism (subjective, meaning-based)—that underpins the study. The methodology provides the "how" and "why" behind
The methodology provides the "how" and "why" behind your study, justifying why specific methods are appropriate for your research question. Core Components of Research Methodology Research methods are
Research methodology is the overall strategic framework or blueprint that guides a research project, while research methods are the specific tools and techniques used to execute that plan. Understanding this distinction is fundamental to producing credible, replicable, and scientifically valid results. Core Components of Research Methodology
Research methods are the practical, on-the-ground techniques used to collect and analyze data.